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Mazda did not skimp on the means to publicize its CX5. Last year, while still camouflaged, journalists were invited to Vancouver to try and talk about it. Same strategy there only two months in Iceland, still in camouflage. And last week, right after the world premiere at Auto Show in Los Angeles, another invitation to Hollywood to test a preproduction model. It seems that Mazda is eager to talk about it and for good reason. During the coming year, the competition will be very strong in the segment of small utilities. Indeed, Ford presented the Auto Show in Los Angeles on all new Escape, which has nothing in common with the model of Mazda; Similarly, Honda introduced its new CRV. It should be added that Toyota is preparing a new RAV4 for next year. Add to this an almost new Kia Sportage and Hyundai Tucson recently, you have all the ingredients for a heated battle in perspective.